Ebooks de Waldemar Pfoertsch en PDF et EPUB

5 Livre(s)
Télécharger le livre : B2B Brand Management
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B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and...

Editeur : Springer
Parution : 2025-09-18

PDF, ePub

42,79 €
Télécharger le livre : An Instructor's Manual to H2H Marketing Case Studies
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An Instructor's Manual to H2H Marketing Case Studies
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the...

Editeur : Springer
Parution : 2024-02-07

PDF, ePub

58,84 €
Télécharger le livre : H2H Marketing
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H2H Marketing
Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it...

Editeur : Springer
Parution : 2020-12-12

PDF, ePub

42,79 €
Télécharger le livre : Transformational Sales
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Transformational Sales
Marian Dingena , Philip Kotler , Waldemar Pfoertsch
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational...

Editeur : Springer
Parution : 2015-09-11

PDF, ePub

71,99 €
Télécharger le livre : B2B Brand Management
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B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...

Editeur : Springer
Parution : 2006-09-22

PDF

58,84 €